poster, walls, design

6 interesting facts that you didn't know about posters

04.03.2019

It goes without saying that posters firmly occupy their niche in advertising, agitation, decor and are widely used in society. So we prepared something really interesting for you on this topic. Here are a few surprising facts about posters.

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1. Posters have existed for over 200 years  as a mass product. Artificial posters and bills appeared along with the emergence of paper and as a rule were rare due to the cost of paper, so all copies were made manually. The mass-produced poster was made possible by the 1796 invention of lithography. Colored posters appeared shortly after the development of chromolithography in 1837. These processes made it easy to produce several copies of the required information. The development of steam-driven paper-making machines in the same period paved the way for paper – and posters – to be part of everyday life.

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2. Posters are responsible for modern graphic design and typography. Main task of the poster is to provide information briefly so that it can be understood from a distance. Many fonts of the 18th and early 19th centuries were not adapted for this purpose. The need for text and images to be readable at a distance has led to the development of modern principles of typography and graphic design. The example above was created by Thomas Theodore Heine in 1897 and is part of a permanent collection of the Museum of Contemporary Art in New York.

advertising

3. Posters were the most prevalent advertising medium before radio and television. Electrification and the widespread introduction of radio put posters on the back burner. Though they still had their audience in high foot traffic areas, theaters, and event venues.

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4. Posters were thought "dead" in the 1950s. Television had great advantage over posters and  their production had reached record lows. It’s hard to imagine that posters were no longer perceived as a form of advertising. By the mid-1960s, posters became popular again, not just for advertising, but as an art medium as well.

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5. Many early posters no longer have existing copies. When posters were first produced, they weren’t ever intended to last years, let alone decades or centuries. As a result many copies came to us in a bad condition. Worse still is that we no longer have any existing copies of many classic designs, as posters were only ever intended to be ephemera. For collectors, this means that advertising posters, travelling and theatre ads may have more value than a poster specifically created to be a work of art.

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6. Even badly damaged posters can be restored. It doesn’t matter how careful you are, poster is made of paper and very exposed to external factors. Therefore restoration should be left to the professional. Qualitative restoration can actually remove imperfections and defects or make them invisible.

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Posters continue to gain their popularity. They will progress, transform and follow society trends.